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Six-year veteran of Outsell has played key role in broadening Outsell’s capabilities

Outsell announced today that CTO Bryan Harwood has been elevated to President of the company, in recognition for the important role he has played in driving Outsell’s growth and success in recent years.

In addition, Outsell has rounded out its senior management team with the addition of two new executives: Litded Davis has been promoted to Vice President, Product and Program Management, and Chris Johnson has been promoted to Vice President, Development. Both have made significant contributions to the organization during their tenure with Outsell.

Outsell achieved record-breaking sales in Q1, after closing out a very strong 2016. Direct sales now comprise a significant percentage of revenue, and the company maintains strong channel sales as well from agency partners such as Agency 720 and Saatchi & Saatchi.

Mike Wethington, CEO and Founder of Outsell, said:

“While serving as CTO, Bryan frequently contributed to operational discussions and decisions that demonstrated to me and the Board that he was capable of taking on more responsibility. He’s played an important part in not only helping to expand Outsell’s capabilities over the past six years, but also in working with our internal team, customers and partners to make sure our new products were widely adopted by auto dealers. I’m very pleased to see him take a more active role in managing the company’s strategy and growth.”

“Analytics are essential in auto sales, and Outsell helps dealers leverage technology to forge closer relationships with consumers,” said Harwood, now President. “There is so much opportunity in this market, and Outsell has built a fantastic marketing platform that can grow in many ways. I’m looking forward to working closely with Mike and the rest of the Outsell team to make it happen.”

About Harwood, Johnson and Davis
Bryan Harwood joined Outsell in 2011 as CTO. He is an innovative technology leader with a depth of experience building out data and transaction processing systems on a massive scale for global enterprises. Harwood began his career as an IT Architect at IBM Global Services working with clients on large implementation projects. Following IBM, he was Lead Architect at Sun Microsystems, architecting a global e-commerce and content management solution for a top e-learning company. He then moved to the role of Fellow & Chief Architect at Galileo/Travelport, building out the first web services platform for the travel industry, which allowed travel sites like Orbitz, Cheaptickets and Expedia to integrate their systems seamlessly. This next-generation Global Distribution System (GDS) was a revolutionary project in the travel industry. He holds a BS in Information and Computer Science from UC Irvine.

Litded Davis is a results-driven individual with more than 15 years of product and project management experience leading strategic initiatives and delivering innovative products in the healthcare, insurance, banking, incentive and automotive industries. As Vice President, Product and Program Management, Davis implements PMO and product management practices. She leads a talented group of product strategists, product managers, project managers and business systems analysts driving the next generation of the Outsell platform. Previously, Davis was director of the project management organization at Outsell.  She has also held program and product development positions at Hallmark Business Connections, United Healthcare, TCF Bank, Baker Hill (acquired by Experian) and One America (formerly American United Life Insurance).  Davis holds a BS in Finance from Indiana University Kelly School of Business and Certificate of Programming from the University of Minnesota.

Chris Johnson brings more than two decades of leadership experience to Outsell, with the majority focused on scaling smaller development shops up to enable high growth through the professionalization of software delivery practices. At Outsell, Johnson has managed the Development and Infrastructure teams, helping guide the technology practices through the transitions to Amazon Web Services (AWS), .NET development platforms and ecosystems, and Agile development methodologies. Prior to joining Outsell, Johnson managed the development and delivery of the first Web-enabled Enterprise Resource Planning (ERP) application suite at Lawson Software, and served as the Director of the Development organization for the Governance, Risk, and Compliance business of Thomson Reuters. He holds BS degrees from the University of Minnesota in both Astrophysics and Physical Science Education, as well as a Master’s degree from the University of Saint Thomas.

“Bryan, Litded and Chris have all contributed to Outsell’s past success in measurable ways,” said Wethington. “These promotions are well deserved and help position Outsell for future success and growth.”

Outsell and Automotive News host May 16 webinar

Outsell announced today that it has partnered with Automotive News to host an upcoming webinar titled, “Key Strategies to Effectively Measure Marketing.” The free, online event takes place May 16 at 2pm ET.

Thanks to evolving technologies and access to more data than ever before, marketers can make smarter decisions that drive more meaningful outcomes. These outcomes allow you to enhance the consumer experience and improve overall performance.

Join Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super as they uncover key strategies to help you master measuring your digital marketing.

Attendees will learn to understand how to measure the influence and effectiveness of your marketing efforts by:

  • Focusing on key marketing measurement strategies
  • Avoiding measurement pitfalls that skew results
  • Making data driven decisions for smarter outcomes

Katie Johnson, Corporate Marketing Manager for Village Automotive Group; Chip Alvey, Digital Director for Oxmoor Auto Group; and Outsell’s Vice President of Sales Guy Super

“Key Strategies To Effectively Measure Marketing”

Online with Automotive News

Tuesday, May 16, 2017 at 2pm ET

Company adds powerful new features to its popular marketing platform

Outsell announced today that it started off the year with record-breaking sales in Q1. The company exceeded the sales bookings plan with performance of 153% of plan for the quarter. Outsell’s direct sales channel continued to scale rapidly with year over year Q1 growth of 132% in sales bookings. Channel sales performance exceeded the company’s plan with solid bookings working closely with agency partners Agency 720 and Saatchi & Saatchi.

The Outsell marketing platform manages millions of interactions every month for dealers representing all major automotive brands. Outsell’s new product development work continues to produce  innovations and in recent months, the company added new features to its platform that helped drive significant demand for its products, including:

  • Social Ads – Helps dealers reach the unreachable in their database, attract new buyers to their store, and keep active in-market shoppers engaged with relevant, eye-catching ads on the world’s most popular social platform – Facebook.
  • Single Consumer View – Outsell’s platform now offers a way for dealers to view everything they know about a customer in one place – not just name and contact info, but current vehicle, service and sales history, and engagement with past marketing campaigns.
  • Automated Review Solicitation – 70 percent of car buyers are influenced by online dealership reviews. Outsell Reputation Management, an add-on to the platform, now gives dealers the ability to automatically request reviews from customers, and guide them through the process of posting those reviews.
  • Outsell Connect product with DMS Connect for CDK – CDK is a popular Dealer Management System (DMS) used by many Outsell customers. Outsell is now a CDK integration partner and ensures quick, simple and secure connections and data sharing.

Other Outsell highlights and accomplishments for Q1 2017 include:

  • Convening its first-ever Customer Advisory Board (CAB) meeting at the NADA Convention & Expo.
  • PCG Research recognized the Outsell platform as “one of the best-kept industry secrets” in its new report. For a copy of the new PCG Research report on Outsell, visithttp://www.pcgresearch.com/outsell/.
  • Outsell’s channel marketing platform won the2017 Automotive Website Award (AWA) in the Marketing Solutions category.

“2016 ended ahead of plan and 2017 is off to a great start with a solid performance from all our sales channels,” said Mike Wethington, CEO of Outsell. “As we move into the second quarter, dealers are assessing their marketing programs to make sure they’re maximizing their marketing efforts and ROI. Our goal is to make auto dealers’ lives easier by giving them a robust automated marketing platform that helps them gain greater insights into customer needs, ultimately boosting sales and service.”