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Welcome to our blog.
Outsell announced that a new report from PCG Research refers to the Outsell platform as “one of the best-kept industry secrets.”
PCG Research, a division of PCG Companies, provides in-depth product research services to the automotive community. Its latest report describes the evolution of direct marketing in the automotive industry, from segment marketing in the 1990s through to the analytics-driven, micro-targeted campaigns of today. It explains how Outsell’s platform, with analytics at its core, is helping auto dealers improve marketing campaign relevance and leverage new channels such as social media to forge stronger relationships with customers. The report also walks through Outsell’s key features, campaign building tools and reports.
PCG Companies founder Brian Pasch, author of the report, describes Outsell:
“Outsell’s analytics brain (NeuroMotics®) employs a variety of techniques – machine learning, statistical modeling, and data mining – to analyze customer data so it can predict preferences for future events and likely next actions, it monitors behavior, and creates dynamic content based on that behavior. Simply put, this means it learns what your customers want and sends them relevant content based on their behavior and it gets better over time as it learns from the data.”
Outsell demonstrated several important platform enhancements at the recent NADA Convention & Expo including:
For a copy of the new PCG Research report on Outsell, visit http://www.pcgresearch.com/outsell/.
#NADA100 was an event to remember for Outsell. We attended the New Orleans convention with a brand new booth to greet dealers and received remarkable reception on the design. Several convention-goers stopped by just so they could take photos of the booth.
We couldn’t be more pleased with how the booth represents Outsell and how we engage customers, being inviting from all sides for continual traffic that helped build some fantastic relationships for the new year.
It was especially rewarding to have dealers and other vendors come up to us, remembering when we were a smaller presence with a more subdued booth along the back wall, and remark on how clear it is that we’ve grown as a successful solution for dealers and have become a major player in their digital marketing efforts.
We convened our first-ever Customer Advisory Board (CAB) the Thursday of the convention to start the event on a high note, gaining great feedback on the Outsell platform, guidance on product direction, and how we can better serve our clients.
One CAB participant, Kristy Elliott, Executive Manager at Sunshine Chevrolet, said:
“The Outsell platform has become an integral part of our overall marketing process. I welcomed the opportunity to participate in Outsell’s Customer Advisory Board, because it gives me a chance to network with peers from other dealerships, and to have an impact on Outsell’s product direction.”
NADA continued to be a win for Outsell when we were announced as a top marketing solution for auto dealers at the Automotive Website Awards, created by PCG Companies. The AWAs provide car dealers with an independent review of automotive technology, and we were honored to be counted among the select few recognized.
“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies.
We’ve also seen some great momentum surrounding the new features and products launched at NADA.
Outsell Social Ads integrates with a dealer’s campaigns to:
Additionally, Outsell launched:
“All these new enhancements are designed to help simplify the process of engaging consumers across channels and individualizing offers and content for auto dealers’ customers, including reaching customers via their preferred channel,” said Bryan Harwood, Outsell’s CTO.
It was an exciting way to kick off 2017 and we are carrying the momentum from the show throughout the organization.
Thank you to everyone who stopped by the booth! We hope you enjoyed learning more about Outsell and how automating your marketing efforts utilizing technology featuring artificial intelligence increases consumer engagement.
We’re also happy to see that our Outsell branded socks were a huge hit. We’re a fan of them too.
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Outsell announced today that its multi-channel marketing platform won the 2017 Automotive Website Award (AWA) in the Marketing Solutions category.
The Automotive Website Awards, created by PCG Companies, took place at the National Automotive Dealers Association (NADA) Convention on January 27, 2017. The award show presented 37 awards to the best website and technology products on the market for car dealers. For more information about the winners of the 2017 AWAs, please visit http://www.awa.autos.
“Winning products in the marketing solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers,” said Brian Pasch, Founder, PCG Companies. “We want to congratulate Outsell for winning an Automotive Website Award for its multi-channel marketing platform, and look forward to the company’s continued innovation throughout 2017.”
“It is an honor to receive this respected industry award and we want to thank PCG Companies for recognizing Outsell as a leading marketing solution for automotive dealers,” said Michael Wethington, President and CEO of Outsell. “I am extremely proud of our development teams at Outsell that work diligently to create leading solutions that help our dealer customers gain greater insights into their customers’ needs, improve overall engagement, and ultimately drive sales.”
Outsell is a multi-channel marketing automation platform that manages millions of interactions every month for dealers representing all major automotive brands. It incorporates the industry’s first machine-learning based predictive analytics solution for dealerships that automatically harnesses data to better identify, connect with, and market smarter to a dealer’s entire customer database. Outsell gives dealers the flexibility to customize communications that reflect and align with their brand’s marketing initiatives, and as a result, dealers are experiencing impressive returns of 9x to 30x on their Outsell investment.
About the Automotive Website Awards
Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. PCG, the creator of the awards program, is a recognized leader in dealership education, consulting, and in-depth product research. PCG provides dealers with vendor-neutral recommendations to help improve process and increase profits.