Welcome to our blog.
Welcome to our blog.
Outsell announced today that it is hosting a webinar with DrivingSales on the topic, “Maximize Customer Retention and Expand Reach with Marketing Automation,” on Tuesday, March 14, 2017 at 12:00 pm Eastern.
Matthew Welch, General Manager of Auburn Volkswagen, joins Outsell and DrivingSales for this webinar to discuss the changing nature of digital marketing and how auto dealers can maximize customer retention and expand their reach by utilizing marketing automation.
In this webinar, dealers will learn best practices on how to maximize their digital marketing efforts by hearing:
Panelists: Matthew Welch, General Manager at Auburn Volkswagen; Valerie Vallancourt, Vice President of Marketing at Outsell; Adam Shiflett, Senior Director of Marketing at DrivingSales. Moderator: Kara Neureuther, Digital Marketing Manager at DrivingSales
Tuesday, March 14, 2017 at 12:00 – 1:00 pm Eastern
To register for the free event or if you have questions, please visit: http://www.outsell.com/events/
DrivingSales serves automotive retailers with an integrated suite of technology, knowledge, community and performance insight designed to optimize dealership performance through its people. Founded in 2008, DrivingSales is utilized by two-thirds of franchised dealerships in North America as a resource to improve their business performance. Learn more about the DrivingSales community, news, dealer training or performance analytics at DrivingSales.com.
Outsell announced that a new report from PCG Research refers to the Outsell platform as “one of the best-kept industry secrets.”
PCG Research, a division of PCG Companies, provides in-depth product research services to the automotive community. Its latest report describes the evolution of direct marketing in the automotive industry, from segment marketing in the 1990s through to the analytics-driven, micro-targeted campaigns of today. It explains how Outsell’s platform, with analytics at its core, is helping auto dealers improve marketing campaign relevance and leverage new channels such as social media to forge stronger relationships with customers. The report also walks through Outsell’s key features, campaign building tools and reports.
PCG Companies founder Brian Pasch, author of the report, describes Outsell:
“Outsell’s analytics brain (NeuroMotics®) employs a variety of techniques – machine learning, statistical modeling, and data mining – to analyze customer data so it can predict preferences for future events and likely next actions, it monitors behavior, and creates dynamic content based on that behavior. Simply put, this means it learns what your customers want and sends them relevant content based on their behavior and it gets better over time as it learns from the data.”
Outsell demonstrated several important platform enhancements at the recent NADA Convention & Expo including:
For a copy of the new PCG Research report on Outsell, visit http://www.pcgresearch.com/outsell/.