Certification facilitates safe and secure exchange of data between the Reynolds and Reynolds DMS and Outsell’s Digital Marketing Platform Outsell Fuel

Outsell announced today that it has achieved certification in the Reynolds Certified Interface (RCI) program. RCI program certification helps ensure the safe, secure and reliable transfer of data between a Reynolds and Reynolds dealership management system (DMS) and Outsell’s digital marketing platform, Outsell Fuel.

“RCI certification enables dealers to send data safely and securely from a Reynolds DMS to Outsell’s platform for digital marketing purposes,” said Bryan Harwood, Outsell’s Chief Technology Officer. “Auto dealers who already use both Reynolds and Outsell can now benefit from a smoother, more reliable data-exchange process.”

For more information about Outsell’s customer engagement platform, Outsell Fuel, please visit: www.outsell.com/dealers