Outsell announced today a new integration with Google Analytics that will give auto dealers enhanced web analytics tracking.

Outsell will automatically add UTM coding to links in all campaigns, enabling dealers to see campaign impact within their Google Analytics accounts.

Google Analytics is by far the most common analytics tool used by auto dealers because it’s free and simple to use. Outsell estimates that the majority of dealers already use Google to track traffic to and on their sites, and to learn how visitors interact with pages and content.

By adding UTM coding to its campaigns, Outsell is helping dealers significantly boost the amount of data available to validate their campaign results, which in turn helps them refine and improve future marketing efforts.

“By integrating Google Analytics UTM tags into online marketing campaigns, Outsell is setting the bar for accountability and transparency,” said Brian Pasch of PCG Research, a noted expert on search and marketing strategies for automotive dealers. “Outsell empowers dealers to independently verify the quantity and quality of website traffic generated by its intelligent marketing platform.”

“Google Analytics is widely used amongst our customers, and in our quest to help dealers drive more revenue, we’re always looking for ways to help generate useful data on marketing effectiveness,” said Bryan Harwood, CTO of Outsell. “Google Analytics integration is relatively straightforward – some of our dealer customers were already doing it manually by adding UTM coding to their campaigns. By automating this function and making it standard across our customer base, we’re helping dealers connect the dots on campaign effectiveness so they can continually improve their marketing.”

Outsell’s Google Analytics integration will go live in the Outsell Fuel SaaS platform March 31, 2016. To learn more about this new capability visit www.outsell.com/googleanalytics.

Outsell will demonstrate its Google Analytics integration during the upcoming NADA Convention and Expo, the world’s largest international gathering place for franchised new-vehicle dealers, taking place in Las Vegas from March 31-April 3, 2016. Visit Outsell at booth #6500 N.

Dealers who would like to learn more about how to leverage Google Analytics as a standalone tool can take advantage of a PCG Companies course on how to get started and how to get the most out of this free tool.