Enhancements to the Outsell customer engagement platform drives rapid adoption in 2015
Outsell announced today that it closed out another successful year. In 2015, Outsell opened up platform subscriptions to dealers of virtually all brands which led to its unprecedented growth and resulted in record sales bookings for the fourth quarter. Today, Outsell’s customer engagement platform manages millions of consumer interactions every month for dealers representing 29 major automotive brands.
Outsell launched powerful new enhancements to its customer engagement platform, Outsell Fuel, featuring the next generation of Outsell NeuroMotics® with the industry’s first machine learning-powered dynamic predictive models for dealerships. Initial results with Outsell BuyerScout® fueled by NeuroMotics indicate up to 5.1X increases in conversion rates and up to 2.1X higher volumes of identified in-market buyers, thereby making an already easy-to-use platform even easier, giving dealers what they need to drive more revenue in a fast-changing, consumer-driven world. These enhancements arm automotive dealers with advanced tools that power targeted marketing campaigns, enhance customer and prospect communications, and precisely identify in-market buyers.
“2015 was another record year as we continue to lead the automotive industry with our unique customer engagement solution. Much of the year’s success was a result of opening our solution to dealers of all major auto brands and significant enhancements to the Outsell Fuel platform,” said Mike Wethington, CEO of Outsell. “As we move into 2016, we are excited to expand upon the next generation of machine learning and to continue to offer new features and functionality to the automotive dealers using Outsell Fuel. We’re committed to providing dealers with what they need to achieve true competitive advantage.”
Other Outsell accomplishments for Q4 2015 include winning a 2015 W3 Award with agency partner Saatchi & Saatchi from the Academy of Interactive and Visual Arts. Outsell and Saatchi & Saatchi’s 2015 Toyota Camry Launch campaign won a Silver Award in the Email Marketing for Automotive category.
For more information about Outsell’s customer engagement platform, Outsell Fuel, please visit: http://www.outsell.com/fuel/.