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New Solution Helps Auto Dealers Manage Their Online Reputation and Social Media Presence

Outsell Social 2.0 is now available as a standalone solution for automotive dealers that want to manage their reputation and enhance their social media presence to attract more buyers and build loyalty with existing customers. With 3 out of 4 car buyers influenced by online reviews, reputation and social media management has become a must-have for auto dealers.

A recent Cars.com survey found that 76.3 percent of car buyers are influenced by online reviews. A Dealer.com survey found that 38 percent of people intending to purchase a new vehicle will use social media for research. In that same survey, 28 percent of people said they saw an online post that caused them to add a dealer to their consideration set.

Outsell Social helps dealers engage customers, enhance their reputation and attract buyers across the most popular social media sites, including Facebook, Twitter, Google +, Yelp! Edmunds, YouTube, Cars.com, Foursquare, LinkedIn and DealerRater. It offers a comprehensive set of capabilties, allowing dealership staff spend more time with customers and less time managing social media:

  • Social Status: Monitors popular automotive review sites such as DealerRater, Edmunds, Cars.com, Yelp, Google+ Local, and Facebook, and alerts dealers to new reviews and comments, provides a quick and easy way to respond to reviews, and enables dealers to easily share reviews via other social sites.
  • Social Scheduler: Automatically gathers and curates dealer-relevant articles from sources such as Green Car Reports, NBC News, Car and Driver, & Motor Trend. Dealers can modify pre-scheduled posts, load and cross-post ad hoc content to multiple social sites, share local news and set timed posts.
  • Social Scorecard: Shows average review scores by site, performs sentiment analysis on customer comments, breaks-down social demographics, and analyzes how a dealer’s online postings are performing.

“Dealers ignore social media at their peril,” said Dan Smith, CMO, Outsell. “Because social media has a such a huge influence on shoppers’ purchase decisions, dealers need to be constantly monitoring social sites, responding to reviews, and keeping their online presence current. Unfortunately, most dealerships don’t have the luxury of employing a full-time social media manager. Outsell Social is like a virtual social media manager for your dealership, automatically gathering, vetting and posting content, monitoring reviews, and tracking results. It takes care of the heavy lifting so the dealership staff can concentrate on their day job: satisfying their customers and servicing and selling vehicles.”

Outsell Social is available immediately. To learn more visit http://www.outsell.com/social