Outsell President and CEO, Mike Wethington, was featured at WardsAuto last week with his article “Use Your Data to Predict What Customers Will Do” on predicting customer behavior.

The ease of online shopping and purchasing enables companies to collect behavioral data, which represents a strong predictor of customers’ future buying.

“This isn’t about “big data,” but rather actionable data that helps drive incremental sales. Predictive analytics is transforming the way automotive brands and marketers engage with customers, and it’s now within dealers’ reach.”

Read more at WardsAuto.