Dan Smith, Vice President of Product will address how auto dealers can make customer data more actionable with predictive analytics

Dan Smith, Outsell’s Vice President of Product, will speak at the 16th Annual Digital Dealer Conference & Expo, taking place May 6-8, 2014, in Atlantic City, NJ. The Digital Dealer Conference & Exposition is where top dealers go to stay ahead of the curve and gain the latest marketing strategies to influence the modern digital consumer.

Smith will discuss how high performing dealer marketing teams routinely use analytics, statistical modeling along with data mining to understand customer behavior, preferences and anticipate next actions. He’ll present case studies on why it’s necessary to incorporate predictive models into dealer marketing campaigns and realize the business benefits, and show that what most dealerships really want are the analytic model results and scores that they can immediately put to use, not sophisticated analytic tools. He’ll walk through practical strategies on how to harness the power of statistical modeling to achieve relevancy, improve timing, anticipate auto consumer needs, detect preferences, develop message timing and improve sales.

Who: Dan Smith, Vice President of Product, Outsell LLC

What: Featured Speaker: “Making Customer Data Actionable With Predictive Analytics In The Automotive Market”

Where: Atlantic City Convention Center &
Harrah’s Resort & Casino

When: Wednesday, May 7 from 2:00 – 2:50 p.m.

How: For more information on the event or to register, visit http://www.digitaldealerconference.com