Outsell and Omnicom Agency 720’s Creative Chevy Drip Campaign Wins Silver-Level Recognition at 10th Annual Stevie® Awards event in New York City.
Outsell has received the 2012 Silver Stevie Award for Consumer Marketing Campaign of the Year.
Outsell’s Chevy Drip Campaign was recognized for its creative use of behaviorally targeted email marketing to connect auto dealers with consumers. Using Outsell’s Digital Engagement Platform, Chevrolet answered its need for a strong year-end sales push by launching a unique multi-stage email marketing campaign to better engage its dealers with thousands of in-market consumers and improve sales. The Chevy Drip campaign enabled Chevrolet and its dealers to announce special deals and newly released incentives, increasing the urgency for consumers to buy. A series of triggers based on consumers’ click behavior boosted consumer engagement, resulting in dramatic increases in conversions to sales, as well as delivering 260 percent higher open rates and click rates that were 65 percent higher than typical benchmarks.
“We would like to congratulate everyone who worked on this project,” said Outsell CEO Mike Wethington. “Outsell’s digital engagement platform combined with the marketing program developed by Agency 720 produced a highly successful program for Chevrolet and its dealers.”
“Our goal is to develop targeted digital marketing programs that drive retail traffic to our customers’ sites and drive sales. We are proud to see that the Chevy Drip Campaign designed in collaboration with Outsell was recognized as an effective and winning campaign,” said Harold Kobakof, President & CEO of Agency 720.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. For the first time, The American Business Awards were presented at the ABA’s traditional banquet, which took place on Monday, June 18 in New York. Winners will also be recognized at a new tech awards event on Monday, September 17 in San Francisco.
Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees determined Stevie Award placements from among the finalists during final judging process, which took place May 14-25, 2012. Details about The American Business Awards are available at www.stevieawards.com/aba.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
About Agency 720
Agency 720 (www.agency720.com) is a full service Ad Agency with an experienced national network of retail experts. It creates multi-platform marketing programs that address its clients’ unique local needs. Agency 720’s goal is to drive retail traffic and sales for its clients. Agency 720 is the recommended Local Market Advertising Agency for Chevrolet and its Dealer Local Marketing Associations (LMAs). Agency 720 has over 120 Chevrolet Dealer LMA Clients across the United States where the goal is to extend and amplify the Chevrolet Brand message and initiatives while addressing unique local market opportunities.