Pinterest is an online social pinboard for images and websites that users can enjoy and share in a single location. “Think of it as a visual way to bookmark websites,” says automotive industry marketing blog After Marketer Club.
“Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.”
Let’s say a dealership decides to create a Pinterest account and posts a photo of a new vehicle they just got on the lot, linking back to the details of that vehicle on their webpage. Then someone notices the picture and repins it, categorizing it into one of their boards, such as Cool Cars. Then one of their friends or contacts on Facebook sees the pin and follows it back to the board and to its original link – the dealership.
Then imagine if that person is in the market for a car.
Pinterest is a whole new level of exposure and social media word of mouth – purely visual. For those in the automotive industry, Pinterest is also a great way to reach the female demographic, since, as reported by Soshable, 90% of the more than 10 million users on Pinterest as of March 2012 were women.
Some reports say that Pinterest is growing into the #3 social site behind Facebook and Twitter. In fact, Soshable also says that it generates more referral traffic than Twitter already. And it’s driving traffic because it’s visual, simple, eye-catching – what consumers want.
Are you part of the newest social revolution?