Outsell Announces Release of Version 3.0 of its Award Winning Digital Engagement Platform

Minneapolis, MN, March 13, 2012 – www.outsell.com – Outsell today announced the release of v3.0 of its Digital Engagement Platform. Since 2004, Outsell has enabled national automotive brands and their dealer networks to effectively engage with consumers by streamlining the digital communication experience and enriching it with data. The Outsell Digital Engagement Platform boasts an array of cutting edge data and analytic features and a library of Tier 1-3 content and campaigns including the award winning “Mobile Service Club” SMS campaign.

The advanced architecture and intuitive interfaces of the Outsell Digital Engagement Platform make it easy to build campaigns, automatically engage with consumers across all digital channels, learn from those interactions and optimize sales outcomes across Tiers 1, 2 & 3. An easy to scale software as a service model provides a single data warehouse and performance that is not attainable by a dealer’s point solution architecture. An open API data architecture integrates with the technology footprint of both OEMs and dealers, allowing Outsell to seamlessly capture detailed transactional data and execute complicated campaign integrations that deliver significant incremental sales and service revenues every month.

“Version 3.0 of the Outsell platform is simply the smartest and most intuitive way for brands to interact with consumers in a consistent way across distributed marketing networks,” said Outsell CEO Mike Wethington. “We integrated all the digital communication channels into a sleek, simple, cloud based package, and give dealers a library of content and an easy tool to build campaigns. We consolidate data from all the tiers of the organization, and apply advanced analytics to it in a way that hasn’t been done before in this industry. We’re enabling users to easily understand their consumer base and start a conversation with them. The platform we’ve created is helping to solve the ‘Big Data’ riddle that large organizations are grappling with right now.”

Version 3.0 brings a host of new functionality to the existing Digital Engagement Platform, including:
Quick Setup to get started with a complete set of campaigns in less than five minutes.
Simplified Product Packaging to provide users with a simple, intuitive and easy to use interface.
• The world’s first Objective-Based Optimization Engine that tells dealers how much money they will make by running specific campaigns.
Fresh New Reporting that gives brands and dealers views of their customers that they have never seen before.

“The latest version of our platform was built based on feedback from dealers, manufacturers and our partners,” said Steve Farr, Corporate Vice President of Strategy & Insights at Outsell. “Our unique user profiles are specifically designed to address the needs of a brand, agency or dealer user, giving them the exact controls and information that they need to be successful. We also spent a lot of time on user testing to design an interface that is simpler and more intuitive to use than anything else in the digital marketing industry today.”

With v.3.0, the Outsell Digital Engagement Platform enters its third year in the automotive industry, and has been tested & successfully validated within the enterprise architectures of some of the biggest brands in America.

To learn more about the platform, Click Here.